This externship project offers students the opportunity to gain hands-on experience in performance marketing and public relations. By working closely with Workspace, externs will contribute to enhancing brand visibility, generating qualified leads, and building a strong brand reputation.
Performance Marketing Audit: Conduct a comprehensive audit of existing performance marketing channels (PPC, SEO, social media advertising) to identify strengths, weaknesses, and opportunities for improvement.
Keyword Research and Optimization: Conduct keyword research to identify relevant keywords and optimize website content and paid advertising campaigns accordingly.
PPC Campaign Management: Manage and optimize pay-per-click (PPC) advertising campaigns across various platforms (Google Ads, social media ads) to drive qualified leads and conversions.
SEO Optimisation: Implement on-page and off-page SEO strategies to improve website visibility and organic search rankings.
Social Media Advertising: Develop and execute targeted social media advertising campaigns to reach the desired audience and achieve campaign objectives.
PR Strategy Development: Develop a comprehensive public relations strategy aligned with the company's overall marketing goals.
Media Outreach: Identify target media outlets and execute a strategic media outreach plan to secure press coverage.
Media Monitoring: Track media mentions and analyze media coverage to measure PR effectiveness.
Crisis Communication Planning: Develop a crisis communication plan to manage potential reputational risks.
Analytics and Reporting: Track and analyze performance metrics (e.g., click-through rates, conversion rates, ROI) to measure campaign effectiveness and inform optimization strategies.
By participating in this externship, students will gain valuable experience in the field of performance marketing and public relations, and develop the skills necessary to succeed in a digital marketing role.
This program is ideal for students who:
Are passionate about sales and marketing
Have strong communication and interpersonal skills
Are interested in learning about B2C sales strategies and tactics
Want to gain practical experience in a fast-paced business environment
Are seeking opportunities for career growth and development
Gain Practical Experience: Work on immersive projects that directly impact the company's strategies.
Expand Your Network: Connect with industry professionals and peers to broaden your professional circle.
Get Expert Mentorship: Get Mentored by Subject Matter Experts and the best in the gain.
Through hands-on project work, interactive learning modules, and mentorship sessions, externs develop practical skills, industry knowledge, and a professional network. This immersive experience allows them to apply theoretical concepts to real-world scenarios, hone their problem-solving abilities, and gain valuable insights into the daily workings of a chosen field.
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